Group of five people, three women and two men, sitting on a green velvet couch in front of a brick wall, smiling and posing for a photo.

Jackalope Creative is a freelance design studio led by husband-and-wife team Kaleb and Tamara Willey.

Jackalope Creative is based in Lubbock, Texas.

Their work is recognized for its clean, modern aesthetic and marked by bold geometry, thoughtful composition, and timeless design principles.

After years spent in the creative scene of Seattle, they’ve made a home in Lubbock, Texas, where they value the strong sense of community and the collaborative spirit among local businesses.

Kaleb and Tamara know firsthand how difficult it can be to build a brand that truly reflects who you are. The process can feel isolating, uncertain, and overwhelming.

That’s why Jackalope Creative exists—to help you create a brand that’s authentic, memorable, and effective. Their approach is rooted in strategy, and a deep love for design that connects with the people your business wants to reach.

Whether you're launching something new or refining what already exists, Jackalope Creative is here to help you make a lasting impression.

Kaleb Willey | Owner, Creative Director

Kaleb Willey | Owner, Creative Director

Tamara Willey | Owner, Billing & Operations

Tamara Willey | Owner, Billing & Operations

Scarlett Grimes | Graphic Design

Scarlett Grimes | Graphic Design

Daniel Lynch | Graphic Design

Daniel Lynch | Graphic Design

Angelique Reimer | Billing & Operations

Angelique Reimer | Billing & Operations

A family of five with a dog sitting on the grass in a park, all looking down at a small child. The scene is bright and sunny with trees in the background.

Kaleb & Tamara love Lubbock and are passionate about supporting the community through their work with Jackalope Creative, Lubbock Artisan Collective, and Tinier Desk Concerts.